Family entertainment solutions
Exercise is fun! Attract more visitors to your amusement park with sports and games.Read more
Fort Fun is based on an American theme and has the look and feel of Six Flag parks. Throughout the years’ Fort Fun has experienced varying numbers of customers but, with Andreas Sievering at the helm, they have managed to turn it around and get on an incline. The latest expansion happened in March of 2017 and consists of a successful indoor Yalp interactive play area.
Sievering: “No one still has the time for freedom and relaxation. Many schools frequently have classes on Saturdays and it’s been a long time since Sundays have been experienced as ‘free days’, what with all the homework that has to be done for the coming week of school. The moment you go out with your family, you really want to relax. This means that you want to experience as little stress as possible. That also means you don’t want to have long lines to wait in before you can de-stress and relax. That’s why we purposefully chose a large family park with a certain size and fitting attractions and playsets. Children can do whatever they want at Fort Fun, like running freely and playing, which is something that happens less and less at home or at school. The family look and feel and having a fun time together are our main principles.”
"We are now able to bring the digital game-world into the real-life adventures and excitement that the children evoke."
Yalp Sutu - L.A.B.S. Fort Fun
Yalp Memo - L.A.B.S. Fort Fun
Yalp Sona & Memo - L.A.B.S. Fort Fun
Yalp Fono - L.A.B.S. Fort Fun
Andreas: “Within a 2-hour drive I have 12 million new potential customers for my park. Yet, this is quite the problem area, as it seems increasingly tough to maintain the growth of customers. Children are increasingly easy to bore, and even a new rollercoaster isn’t a guarantee for success. Even though there has been a slight increase in ticket sales it is near impossible to keep this trend going. Large theme parks are getting larger whilst us smaller theme parks are subject to even more competition. So, we shall have to be more creative with the chances we get. We shall no longer aim for “single” visits from a large target area, but, try and obtain larger numbers of returning customers closer to home.”
“The changes have set us to offer something completely new this March: the indoor playing concept L.A.B.S. A concept that consists of the Yalp Sona, Fono, Memo, Sutu. The name L.A.B.S stands for “*Lernen, Aktivieren, Bewegen, und Spielen” (*learning, activation, moving, and play). We find it important that the children are able to entertain themselves, and at the same time can learn something new. In the L.A.B.S children can use their energy to actively exercise using the interactive playsets they so desire. We are now able to bring the digital game-world into the real-life adventures and excitement that the children evoke.”
Mr. Sievering talks about the interactive games in the Fort Fun Park: “The children find the interactive playsets great! And not just the children. The beauty of L.A.B.S. is that children here play together and with their parents. Adults participate actively. The conversion of our indoor activity park has become a great success! For the children the games are never boring, in the various games they master challenges, exceed boundaries, and grow beyond themselves. The games explain themselves. Children simply try them out and can let their own creativity run wild. All games of the Yalp interactive playsets are open to individual interpretation of the players.”
“Fort Fun L.A.B.S brings the same kind of adventure and excitement as experienced whilst playing digital games, back in the real world. The children love it! They can play on the interactive playsets by themselves, no supervision by staff is required. The great thing about Fort Fun L.A.B.S. is that this is a place where children can play together and with their parents. The transformation of our park has been a great success!”
Play statistics July 2016: The interactives are being played on average about 5 hours and 3 minutes per day (Yalp Sona), 5 hours and 9 minutes (Yalp Memo), and 6 hours and 27 minutes (Yalp Sutu).
"The beauty of L.A.B.S. is that children here play together and with their parents. The conversion of our indoor activity park has become a great success!"
Read more about interactive play in family entertainment centers and the interactive playsets!
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