Germany’s Six Flags
Fort Fun Abenteuerland is situated roughly a 2,5 hours drive from the Dutch border and lies in the popular holiday area of Sauerland. Since 2002 the park is part of the French Compagnie des Alpes, which also owns such parks as Walibi Holland. Fort Fun is based on an American theme and has the look and feel of the Six Flag parks. Throughout the years Fort Fun has experienced varying numbers of customers but, with Andreas Sievering at the helm, they have managed to turn it around and get on an incline. the latest expansion happened in March of 2017 and consists of a succesful indoor playarea which has been implemented by Yalp.
What is a free day?
Sievering: “No one still has the time for freedom and relaxation. Many schools frequently also have lessons on saturdays and it’s been a long time since sundays have been experienced as ‘free days’, what with all the homework that has to be done for the coming week of school. The moment you go out with your family, you really want to relax. This means that you want to experience as little stress as possible. That also means you don’t want to have long lines to wait in before you can de-stress and relax. Thats why we purposefully chose a large family park with a certain size and fitting attractions and playsets. Children can do whatever they like at Fort Fun, like running freely and playing, which is something that happens less and less at home or at school. the family feel and having a fun time together are our main principles
Aiming for returning customers
Andreas: “Within a 2 hour drive I have 12 milllion new potential customers for my park. Yet, this is quite the problem area, as it seems increasingly tough to maintain the growth of customers. Children are increasingly easy to bore, and even a new rollercoaster isn’t a guarantee for succes. Even though there has been a slight increase in ticketsales it is near impossible to keep this trend going.
Large themeparks are getting larger whilst us smaller themeparks are subject to even more competition. So, we shall have to be more creative with the chances we get. We shall no longer aim for “single” visits from a large target area, but, try and obtain larger numbers of returning customers closer to home.”
L.A.B.S a new playing laboratory
“The changes have set us to offer something completely new this March: the indoor playing concept L.A.B.S. A concept that consists of the Yalp Sona, Fono, Memo, Sutu. The name L.A.B.S stands for “Lernen, Aktivieren, Bewegen and Spielen”. We find it important that the children are able to entertain themselves, and at the same time can learn something new.
In the L.A.B.S children can use their energy to actively exercise using the playsets they so desire. But we now are also able to bring the digital gameworld into the real life adventures and excitement that the children conjure up.
Master challenges and exceed boundaries
Mr. Sievering talks about the interactive games in the Fun Fun Park: “The children find the equipment great! And not just the children. The beauty of L.A.B.S. Is that children here play together and with their parents. Adults participate actively. The conversion of our indoor activity park has become a great success! “For the children the games are never boring, in the various games they master challenges, exceed boundaries and grow beyond themselves. The games explain themselves. Children simply try them out and can let their own creativity run wild. All games of the Yalp interactive play sets are open to individual interpretation of the players.
“Fort Fun L.A.B.S brings the same kind of adventure and excitement as experienced whilst playing digital games, back in the real world. The children love it! They can use the interactives themselves, no supervision by staff is required. The great thing about Fort Fun L.A.B.S. is that this is a place where children can play together and with their parents. The transformation of our park has been a great success!”
Play statistics July 2016: The interactives are being played on average about 5 hours an 3 minutes per day (Yalp Sona), 5 hours and 9 minutes (Yalp Memo), and 6 hours and 27 minutes (Yalp Sutu).