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DIGITAL CONTENT MARKETING SPECIALIST  

COME PLAY WITH US!

  • Are you excited to join an organization that creates opportunities for kids to play? 
  • Are you a real writer and social media addict? 
  • Do you get an energy boost out of creating interaction with followers? 
  • Are you looking for a fun and collaborative environment? 
  • Are you high energy, active, gregarious, confident, self-starting, creative, quick on your feet, self-motivated, convincing storyteller, relationship builder and play advocate that is eager to learn and has a willingness to find new ways to move a business forward?

 

Then we are looking for you!

COMPANY

Headquartered in the Netherlands with subsidiary in the US and Germany, Yalp is a market leader in next generation interactive sports and play equipment. Yalp develops, assembles, and markets hightech quality products. Active in 26 countries around the globe, Yalp has an ambitious international expansion plan. With our commitment to technological innovation, we keep pushing the edge of what’s possible for children in a rapidly evolving world and operate in a highly competitive industry 

Yalp leverages modern technology to drive fun physical activity in areas from sports training to STEM/STEAM education. Yalp innovates new ways to train, learn, play, and interact, creating equipment that is multi-use, multi-ability, and multi-generational.  

The Yalp family is a young vibrant fast moving team that values freedom, drive, responsibility, a cando attitude and entrepreneurship at all levels of the organization. FUN is part of the core principles.

JOB DESCRIPTION

At Yalp we revolutionize the world of play, yet we are still very unknown globally. To further strengthen our global growth, as our digital content marketeer you are going to make sure everyone knows YalpIn this role, you combine your content writing skills with your digital marketing experience, to not only engage our customers but to also capture conversions.

You will be responsible for all of our online marketing activities worldwide and will make certain that we have a powerful and unified brand position across all channels. 

Together with our team, you will take our digital strategy to the next level, ensuring every potential customer finds what he is looking for! Your task is to translate our marketing strategy to content. You will increase our online presence, create qualified leads through our website, online marketing campaigns (SEO, SEA, email marketing) and social media. 

This role requires an understanding of consultative sales processes and long-term relationship building within a variety of segments. You will work alongside a team of experienced and enthusiastic colleagues (marketing, product development and sales). You will also be in close contact with our dealers in aligning our combined marketing efforts.

JOB RESPONSIBILITIES

  • Making sure that every customer understands the added value of the Yalp interactives and finds what he is looking for! 
  • Translating our sales propositions to carefully curated quality content. 
  • Utilizing the ongoing stream of content to update our website and all other Yalp main digital communication channels such as YouTube, LinkedIn, Instagram and Facebook. 
  • Ensuring our website is attractive, optimized and easy to navigate.  
  • Engaging the play industry (execute blogging schedules, involving global experts, engaging influencers, making Yalp relevant online, creating fun content, building trusting relationships with followers, asking the right questions).

JOB QUALIFICATIONS

  • Relevant BA/MA/MSc degree (communication, business, languages, but bonus points for marketing).  
  • 2-4 years of relevant experience with:  
    • Online marketing 
    • Social media campaigns and online advertising  
    • SEO/SEA, PPC, web analytics and optimization of websites and landing pages 
    • Copywriting 
  • You are a native English speaker (and get bonus points for Dutch/German or other languages) 
  • You effortlessly write flawless blogs and have a strong attention to detail. 
  • You are able to think strategically, are a self-starter and able to plan your own activities. 
  • Previous commercial (B2B) experience is a plus 
  • You are ambitious and driven by results. 
  • Preferably you are located at our headquarters in Goor (Twente), but a potential share office location in Amsterdam could also be an option.

WHAT’S IN IT FOR YOU?

  • If you’re looking for a unique, exciting career with variety and potential for growth, Yalp creates an environment where people can realize their full potential.  
  • You will have a great opportunity to shape the role and experience tangible results from your work.  
  • Your valued qualities and competencies will be put to good use and you can make a real difference both within the organization as well as the marketplace. We all know kids thrive when they play and we do too. 
  • Unrivalled company culture, awesome team activities, legendary Yalp parties, playful colleagues and the coolest marketing message on the planet ‘a new way to play’.

We are looking forward to your application. Mail your resume and motivation letter to export@yalp.nl.

Ps. Don’t forget to tell us why you love to play!